Can Zune stand up to the ipod

Microsoft recently launched its own mp3 hard drive player. Its looks pretty neat and the features include WiFi, 30 Gigs under the the hood, built in FM , a 3-inch screen with basic music , pictures and video playback. The screen is a QVGA . The zune is said to support MP3 , AAC , WMA and h.264.
Zune will be available in different colour variants - black , brown and white. Now about the wireless Zune-to_Zune sharing which is being discussed in the gadget community. One will be able to share a music track with a friend (a fellow Zuner :-)) and he gets 3 times to listen to it over a three day period (what crap...this funda is not gonna work in India) after which this friend of yours has to buy his own copy of the song from the Zune marketplace unless your friend is an unlimited Zune Pass subscriber....
Now coming to the price.....Wal-mart accidently published online the intended price of the Zune . This ipod rival would retail for $284. Good move by apple i must say for dropping the price of ipod video from $299 to $249. Lets see whether Zune would prove to be the Super Assassin of MS or Next Apple victim